Marketing High Technology
Marketing High Technology
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Marketing is civilized warfare. Be standards and the increasingly high-tech products – almost identical, from a customer point of view – it is marketing, life or death for a new device or the whole magic of the company. In a book that is as attractive as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as “the driving force behind the explosion of micro processors,” tells how a highly competitive marketing battle against the world of high-th
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